The mobile phone is a mass medium: personal, powerful and versatile. In Belgium, more than 88% of the population possesses a mobile telephone (SYnovate, 2005). Mobile marketing gives the opportunity to advertisers to reach their customers in a more targeted, more immediate and more interactive manner.

Brands are no longer content to remain exclusively –and passively—on operators’ portals. The new “Off-Portal” culture, also known as “Mobile Internet” will soon be found everywhere. What’s more, brands that are accessible through the Mobile Internet are seen as more innovative and dynamic by multimedia users.

For this reason, PlazZza is the ideal tool and place to communicate with, and build loyalty in, your clientele, in order to promote your services, but also to create new revenue streams from your pay content (logos, games, information, photos, etc.).

PlazZza allows you to conduct your marketing campaigns at multiple levels, namely:

• To reinforce your image and your proximity to your customers;
• To stimulate and develop sales;
• To support the launch of a new product;
• To stimulate your distribution network;
• To create or reinforce a community dimension.

Some figures:

• 86% of Belgians use a mobile phone.
• 70% of Belgians have their mobile phone on for more than 20 hours per day.
• More than 20% of Belgians prefer the mobile phone to the television.
• 22% of Belgians are very positive about advertising on mobile phones.